Great read, thanks Harry. Wondering if you've run into any challenges with GSC data when trying to answer this question: "If your content outperforms its position in search (i.e. 10% CTR in position 5), you will be upgraded." The complexities of Search Console's average position metric seem to make it very difficult to spot this kind of outperforming content in an accurate and trustworthy way. Any thoughts?
Anytime Jake. I would suggest looking at this over long periods of time. I would take a few months of data and see if the page was under or over performing in CTR for specific terms. You'd probably have to manually check for any wayward shifts up or down (or train a model to do so for you!). But Rankbrain data exists for 13 months plus, so a 1-3 months of data seems reasonable.
This piece really resonated with me. The emphasis on the four E’s—educate, engage, entertain, and empower—provides a holistic framework for creating content that truly connects with audiences. It’s a timely reminder that while SEO tactics are important, the core of great content lies in its ability to provide genuine value and foster trust.
I particularly appreciated the insight into balancing SEO considerations with authentic storytelling. It’s easy to get caught up in algorithms and forget that we’re ultimately writing for people. This article reinforces the idea that when we focus on delivering meaningful content, the SEO benefits often follow naturally.
Thank you for sharing these insights. It’s inspired me to revisit my content strategy with a renewed focus on audience-centricity.
Great read, thanks Harry. Wondering if you've run into any challenges with GSC data when trying to answer this question: "If your content outperforms its position in search (i.e. 10% CTR in position 5), you will be upgraded." The complexities of Search Console's average position metric seem to make it very difficult to spot this kind of outperforming content in an accurate and trustworthy way. Any thoughts?
Anytime Jake. I would suggest looking at this over long periods of time. I would take a few months of data and see if the page was under or over performing in CTR for specific terms. You'd probably have to manually check for any wayward shifts up or down (or train a model to do so for you!). But Rankbrain data exists for 13 months plus, so a 1-3 months of data seems reasonable.
Once again, a brilliant piece, mate. I'm gonna have to find a way to download your brain into my computer.
Tyvm Barry. I will do anything for the right price, you know that
This piece really resonated with me. The emphasis on the four E’s—educate, engage, entertain, and empower—provides a holistic framework for creating content that truly connects with audiences. It’s a timely reminder that while SEO tactics are important, the core of great content lies in its ability to provide genuine value and foster trust.
I particularly appreciated the insight into balancing SEO considerations with authentic storytelling. It’s easy to get caught up in algorithms and forget that we’re ultimately writing for people. This article reinforces the idea that when we focus on delivering meaningful content, the SEO benefits often follow naturally.
Thank you for sharing these insights. It’s inspired me to revisit my content strategy with a renewed focus on audience-centricity.