Really enjoy reading your thoughts Harry - particularly liked your Alexa example - that was exactly the type of conversation I have with it everyday - when are Amazon ever going to update it (surely a Claude4 integration is possible).
What's scary from an SEO perspective is that everyone is still getting started - these tools are still in their infancy (like the 'spotty child' you mention) and are only going to be getting better.
Wait until we get to the world (<!2mths) where we have an army of proactive agents at our disposal and they are all making multiple speculative queries proactively for us just in case we're looking for things to do at the weekend or holiday destinations, etc. That's when Google's search queries will shoot up again!
TYVM Laurence. I am struggling a bit with the advent and uptake of AI generally. Google's insistence it is not going to crush lots of publishers whilst simultaneously crushing lots of smaller publishers over the last few years is pretty appalling. And I think lots of this tech isn't ready for public consumption, despite being interesting.
Agreed - I can't see the situation getting any better for publishers of all sizes without effective Govt intervention and regulation. But I can't see that happening - as it's an arms race and the price of not competing is too great.
Really enjoy reading your thoughts Harry - particularly liked your Alexa example - that was exactly the type of conversation I have with it everyday - when are Amazon ever going to update it (surely a Claude4 integration is possible).
What's scary from an SEO perspective is that everyone is still getting started - these tools are still in their infancy (like the 'spotty child' you mention) and are only going to be getting better.
Wait until we get to the world (<!2mths) where we have an army of proactive agents at our disposal and they are all making multiple speculative queries proactively for us just in case we're looking for things to do at the weekend or holiday destinations, etc. That's when Google's search queries will shoot up again!
TYVM Laurence. I am struggling a bit with the advent and uptake of AI generally. Google's insistence it is not going to crush lots of publishers whilst simultaneously crushing lots of smaller publishers over the last few years is pretty appalling. And I think lots of this tech isn't ready for public consumption, despite being interesting.
The age of the AI grift so far IMO
Agreed - I can't see the situation getting any better for publishers of all sizes without effective Govt intervention and regulation. But I can't see that happening - as it's an arms race and the price of not competing is too great.
Hopefully we're both wrong...
100%! Fingers firmly crossed!