Archive - Leadership in SEO Substack

How to Build a Brand (with SEO) in a Post AI World

Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.

4 hrs ago •

Harry Clarkson-Bennett

June 2025

Navigating AI Mode for Publishers

AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.

Jun 12 •

Harry Clarkson-Bennett

May 2025

Understanding AI Overviews: a Patent-by-Patent breakdown

Analysing three patents so we can see how AIOs work and helping you figure out what to do about them (and AI Mode)

May 28 •

Harry Clarkson-Bennett

A Round Up of SEO Week

My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO

May 14 •

Harry Clarkson-Bennett

April 2025

How to Write Great Content for Search (that delivers)

It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan

Apr 28 •

Harry Clarkson-Bennett

AI, AIOs and the Future of Search for Publishers

A deep dive into whether everything is really is bad as it seems in Google-land and what you and I can do about it

Apr 11 •

Harry Clarkson-Bennett

March 2025

Why updates to Google's Page Quality Rater Guidelines matter for Publishers

Google has made some pertinent and possibly poignant changes to its Quality Rater Guidelines. Here's why you should care.

Mar 4 •

Harry Clarkson-Bennett

February 2025

How Google REALLY ranks news sites

This breakdown of key Google news patents can help clarify why Google's news ecosystem can feel like the wild west

Feb 9 •

Harry Clarkson-Bennett

January 2025

How conceptual models can help you (easily) create better content

Mark Williams-Cook's Google data exploit can help you create content that satisfies user intent in a way you've probably never imagined

Jan 26 •

Harry Clarkson-Bennett

How publishers should use The SEO Web Almanac

The things I found interesting from the 2024 Web Almanac Review (and you should too!)

Jan 11 •

Harry Clarkson-Bennett

December 2024

Understanding branding and SEO

How to make the most of your brand in the internet's most vanilla channel. Be bold and create unrivalled content and experiences

Dec 20, 2024 •

Harry Clarkson-Bennett

Mastering EEAT for publishers

How to make your site stand out in the slurry farm that is Google's internet

Dec 6, 2024 •

Harry Clarkson-Bennett

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